{"id":496,"date":"2025-06-25T00:25:14","date_gmt":"2025-06-25T00:25:14","guid":{"rendered":"https:\/\/yanniszand.com\/ca\/?page_id=496"},"modified":"2025-11-30T17:37:20","modified_gmt":"2025-11-30T17:37:20","slug":"books","status":"publish","type":"page","link":"https:\/\/yanniszand.com\/ca\/books\/","title":{"rendered":"Books"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"496\" class=\"elementor elementor-496\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-148a413 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"148a413\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3321161\" data-id=\"3321161\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d3e38b elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-image\" data-id=\"7d3e38b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"752\" src=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/book-banner-mob-1.jpg\" class=\"attachment-full size-full wp-image-562\" alt=\"\" srcset=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/book-banner-mob-1.jpg 1000w, https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/book-banner-mob-1-300x226.jpg 300w, https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/book-banner-mob-1-768x578.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d98aab2 elementor-hidden-mobile elementor-widget elementor-widget-image\" data-id=\"d98aab2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2000\" height=\"1096\" src=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-banner1.jpg\" class=\"attachment-full size-full wp-image-556\" alt=\"\" srcset=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-banner1.jpg 2000w, https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-banner1-300x164.jpg 300w, https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-banner1-1024x561.jpg 1024w, https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-banner1-768x421.jpg 768w, https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-banner1-1536x842.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9b330e0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9b330e0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31daf1d\" data-id=\"31daf1d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a28250 elementor-widget elementor-widget-heading\" data-id=\"2a28250\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Modern Beauty Empire: From Dream to Shelf<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-297fbe6 elementor-widget elementor-widget-heading\" data-id=\"297fbe6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Ultimate Guide to Building a Best-Selling Cosmetic Brand. The Science, Art, and Strategy of Launching Your Iconic Cosmetic, Makeup &amp; Beauty Line.\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52fbb4a elementor-widget elementor-widget-text-editor\" data-id=\"52fbb4a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3><b>Why I Wrote This Book<\/b><\/h3><p><span style=\"font-weight: 400;\">After two decades in the beauty, skincare, and cosmetic industry, building brands, overseeing production labs, managing teams across continents, and launching products from scratch, I saw a gap.<\/span><\/p><p><span style=\"font-weight: 400;\">There are plenty of YouTube videos about \u201cstarting a beauty line,\u201d and tons of inspiration posts online.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">But what about the <\/span><i><span style=\"font-weight: 400;\">real process<\/span><\/i><span style=\"font-weight: 400;\">? The behind-the-scenes? The paperwork? The testing, the branding, the logistics, the manufacturing, the launch plan?<\/span><\/p><p><span style=\"font-weight: 400;\">Most creators don\u2019t fail because they\u2019re not passionate. They fail because they didn\u2019t know what they didn\u2019t know.<\/span><\/p><p><i><span style=\"font-weight: 400;\">So, I wrote the book I wish someone gave me when I was starting out.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-36c68c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"36c68c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-13cac4e\" data-id=\"13cac4e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-413e4ac elementor-widget elementor-widget-text-editor\" data-id=\"413e4ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"font-weight: 600;\">Who This Book Is For<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creators who want to launch a product line<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Founders with early traction who want to scale<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cosmetic, makeup and beauty product managers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Designers, marketers, or estheticians who dream of their own brand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cosmetic lovers ready to become business builders<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Whether you want to launch a five-product skincare brand or one standout serum, this book will walk you through every major step, from idea to formulation, from design to shelf, from launch to global expansion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9723a38\" data-id=\"9723a38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be4c78d elementor-widget elementor-widget-image\" data-id=\"be4c78d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"808\" src=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-mockup1.jpg\" class=\"attachment-large size-large wp-image-569\" alt=\"\" srcset=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-mockup1.jpg 800w, https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-mockup1-297x300.jpg 297w, https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/06\/Book-mockup1-768x776.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-15d5ce7 elementor-widget elementor-widget-text-editor\" data-id=\"15d5ce7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The core message of the excerpts revolves around empowering aspiring entrepreneurs to successfully launch beauty brands in the current market landscape. Key overarching themes include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessibility and Opportunity: The 2020s are presented as a &#8220;Golden Age for Beauty Entrepreneurs,&#8221; with technology, changing consumer behavior, and online platforms lowering traditional barriers to entry.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purpose-Driven Branding: Success is not just about products but about building a brand with a clear &#8220;why,&#8221; vision, and unique story that resonates with a specific audience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strategic Planning and Execution: The book emphasizes the importance of a detailed roadmap, from niche identification and formulation to pricing, marketing, and retail strategy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Emphasis on Quality and Authenticity: While branding is crucial, the excerpts highlight the necessity of safe, effective, and well-formulated products that deliver on their promises.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Building Relationships and Community: Success is framed as a collaborative journey involving formulators, manufacturers, retailers, and ultimately, a loyal customer base.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptability and Continuous Learning: The dynamic nature of the beauty industry requires founders to stay curious, adapt to trends, and be prepared for challenges and adjustments.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c1299d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"8c1299d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;triangle&quot;,&quot;shape_divider_bottom&quot;:&quot;triangle&quot;,&quot;shape_divider_bottom_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500,98.9L0,6.1V0h1000v6.1L500,98.9z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M500.2,94.7L0,0v100h1000V0L500.2,94.7z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f28e361\" data-id=\"f28e361\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ddb829 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ddb829\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da60779\" data-id=\"da60779\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6648a0 elementor-widget elementor-widget-heading\" data-id=\"b6648a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Got a beauty brand idea?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c0853 elementor-blockquote--skin-quotation elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"f6c0853\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tThis is your step-by-step guide to turn it into something real. No fluff, just real talk, smart tools, and insider tips from someone who\u2019s been there. Let\u2019s build your empire together.\n\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Yannis<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e8f72 elementor-widget elementor-widget-video\" data-id=\"d5e8f72\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/22Z9_WqXiV8&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be1843 elementor-widget elementor-widget-heading\" data-id=\"3be1843\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Online Book Preview<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74550f3 elementor-widget elementor-widget-shortcode\" data-id=\"74550f3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id=\"audioigniter-477\" class=\"audioigniter-root \" data-player-type=\"full\" data-tracks-url=\"https:\/\/yanniszand.com\/ca\/?audioigniter_playlist_id=477\" data-display-track-no=\"true\" data-reverse-track-order=\"false\" data-display-tracklist-covers=\"true\" data-display-active-cover=\"true\" data-display-artist-names=\"true\" data-display-buy-buttons=\"true\" data-buy-buttons-target=\"true\" data-cycle-tracks=\"false\" data-display-credits=\"false\" data-display-tracklist=\"true\" data-allow-tracklist-toggle=\"true\" data-allow-tracklist-loop=\"true\" data-limit-tracklist-height=\"true\" data-volume=\"100\" data-tracklist-height=\"185\" data-allow-track-loop=\"false\" data-shuffle=\"false\" data-shuffle-default=\"false\" data-allow-playback-rate=\"true\" data-timer-countdown=\"false\" data-stop-on-finish=\"false\" data-remember-last=\"false\" data-player-buttons=\"[]\" ><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fb249e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2fb249e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cb528c\" data-id=\"0cb528c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bbac58f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bbac58f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-c398b9a\" data-id=\"c398b9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9edc4fc elementor-widget elementor-widget-image\" data-id=\"9edc4fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.amazon.ca\/Modern-Beauty-Empire-blueprint-business\/dp\/1069594903\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/11\/amazon-book-buy-now-button-300x100-1.webp\" class=\"attachment-full size-full wp-image-846\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-1f395e8\" data-id=\"1f395e8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52a541a elementor-widget elementor-widget-image\" data-id=\"52a541a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.barnesandnoble.com\/w\/the-modern-beauty-empire-yannis-zand\/1148084728\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" 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decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/11\/book-shop-org.jpg\" class=\"attachment-full size-full wp-image-852\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-68f293b\" data-id=\"68f293b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec30877 elementor-widget elementor-widget-image\" data-id=\"ec30877\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.abebooks.com\/Modern-Beauty-Empire-Zand-Yannis-Amazon\/32314036018\/bd\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"100\" 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src=\"https:\/\/yanniszand.com\/ca\/wp-content\/uploads\/2025\/11\/saxo-logo.jpg\" class=\"attachment-full size-full wp-image-854\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Modern Beauty Empire: From Dream to Shelf The Ultimate Guide to Building a Best-Selling Cosmetic Brand. The Science, Art, and Strategy of Launching Your Iconic Cosmetic, Makeup &amp; Beauty Line. Why I Wrote This Book After two decades in the beauty, skincare, and cosmetic industry, building brands, overseeing production labs, managing teams across continents, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-496","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yanniszand.com\/ca\/wp-json\/wp\/v2\/pages\/496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yanniszand.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yanniszand.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yanniszand.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yanniszand.com\/ca\/wp-json\/wp\/v2\/comments?post=496"}],"version-history":[{"count":31,"href":"https:\/\/yanniszand.com\/ca\/wp-json\/wp\/v2\/pages\/496\/revisions"}],"predecessor-version":[{"id":866,"href":"https:\/\/yanniszand.com\/ca\/wp-json\/wp\/v2\/pages\/496\/revisions\/866"}],"wp:attachment":[{"href":"https:\/\/yanniszand.com\/ca\/wp-json\/wp\/v2\/media?parent=496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}