After two decades in the beauty, skincare, and cosmetic industry, building brands, overseeing production labs, managing teams across continents, and launching products from scratch, I saw a gap.
There are plenty of YouTube videos about “starting a beauty line,” and tons of inspiration posts online.
But what about the real process? The behind-the-scenes? The paperwork? The testing, the branding, the logistics, the manufacturing, the launch plan?
Most creators don’t fail because they’re not passionate. They fail because they didn’t know what they didn’t know.
So, I wrote the book I wish someone gave me when I was starting out.
Whether you want to launch a five-product skincare brand or one standout serum, this book will walk you through every major step, from idea to formulation, from design to shelf, from launch to global expansion.
The core message of the excerpts revolves around empowering aspiring entrepreneurs to successfully launch beauty brands in the current market landscape. Key overarching themes include:
This is your step-by-step guide to turn it into something real. No fluff, just real talk, smart tools, and insider tips from someone who’s been there. Let’s build your empire together.
Yannis